![]() We offer relaxing herbal teas, energizing black and green teas, and everything in between. More than five decades later, we’re a trusted brand with a mission to bring balance to our customers’ day. The company was founded in 1969 in Boulder, Colorado. What can you tell us about Celestial Seasonings and the extraordinary role tea plays in the pandemic?Ĭelestial Seasonings is a pioneer in herbal tea. We had the great fortune of being able to speak with Collins at Celestial Seasonings about the Sleepytime Bear’s origins, the fascinating stories built into the brand’s packaging designs, “Sleepytime Bros,” and what makes Celestial Seasonings so beloved with tea lovers in the tea community. All other details surrounding the Sleepytime Bear, however, remain a bit mysterious in the brand icon space. There is also a plush bear available to buy from the Celestial Seasonings shop. What do we know about the Sleepytime Bear? In 1973, artist Beth Underwood was commissioned to draw the character that would illustrate the tea’s packaging. And a community of young men enjoying Sleepytime tea known as the “Sleepytime Bros” have emerged as a new customer segment, according to Tim Collins, General Manager and VP of Marketing at Celestial Seasonings. The caption “me every day at 5:37 PM” accompanied the iconic bear’s image and received over 210k likes. Shortly after Daylight Savings Time in November 2020, the Sleepytime Bear became part a viral meme on the popular My Therapist Says Instagram account. In an uncertain time, people have been able to turn to hobbies and daily routines - like brewing and drinking tea - that provide gentle comfort to the soul.Īmid the COVID-19 pandemic, the Sleepytime Bear himself has experienced a resurgence in popularity. Musician Taylor Swift released an album, Folklore, as the official soundtrack for donning a cardigan, curling up in a blanket, and journaling for hours. The cottagecore aesthetic, a stylized image of a slowed down life, has many pinning cabin hideaways, loaves of bread, and candlelit dinners on their Pinterest boards. Rituals like baking, gardening, and sewing have all garnered renewed interest across generations. In an unprecedented year marked by social distancing to flatten the coronavirus curve, people have sought out the simple pleasures found in being at home. Seated in a cozy chair with a teacup and teapot at his side, the Sleepytime Bear enters a serene slumber that one may only naturally ease into after sipping Celestial Seasonings herbal tea. ![]() The roaring fire in the hearth before him warms the room, one scene inside a cottage where other bear family members are settling in for the night. He is a brown bear wearing a long nightshirt and red nightcap. Or interacting with their favorite bears who are peacefully sleeping.For nearly 50 years, boxes of Celestial Seasonings herbal tea have been adorned with rich illustrations of the Sleepytime Bear. Kids can play a minigame popping bubbles and catching bears on a cloud as they listen to the Wake Up song. The main screen takes you to two different Care-a-Lot worlds: A beautiful twilight ‘SLEEPY TIME’ world that’s just going to sleep or a cheery early morning ‘RISE AND SHINE’ world that’s starting to wake up! Your cub can decide which Care Bear is going to bed (or getting up) and when!Īnd there’s more! 2 beautiful Good Night and Wake Up songs only available in this app, help reinforce the bedtime and waking up rituals. Loaded with special ‘Good Night’ and ‘Rise and Shine’ activities for each of their favorite Care Bears - 14 in all – your little cub can visit their favorite Care Bears already snuggled up in their beds-Harmony Bear TM, Funshine Bear TM, Share Bear TM, Tenderheart Bear TM, Cheer Bear TM, Wonderheart TM Bear and Grumpy Bear TM-getting them up or putting them to sleep? That’s up to them! Kids practice growing up through play and there’s no better way to learn when it’s time to wake up or time to go to bed than having them practice getting the CARE BEARS up or putting them down for the night with this new daily activity app! ![]() Help the CARE BEARS start and end their day in heart filled Care-A-Lot!
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